Context decides whether the claim matters
A platform may be strong for enterprise financial services but less appropriate for a mid-market operation that values simplicity. It may integrate cleanly with one CRM and require bespoke effort for another.
Presentation is not fit
Demo environments are built to show the product at its best. Evaluation should test specific customer journeys, integration scenarios, reporting needs, and commercial assumptions from the buyer's environment.
Good suppliers benefit from rigour
A rigorous evaluation helps good suppliers as well as buyers. It creates realistic expectations and a stronger basis for delivery once the contract is signed.